We got official word FILM IS GOING AWAY BY THE END OF 2013
We already had restoring loans, more taxes, and extra electrical expenses and with our profit margins purposely set low another loan was out of the question.   We and about 3,000 other mom and pop theaters needed to raise funds over night! The digital conversion was a mandate from Hollywood studios it seemed to be THE END!
The town of Burns (population 2,800) had raised their funds in 3 months for one screen 55k with the help of a hard working kid as his Senior Project and the Harney County Foundation helping to take funds.  We knew we could do this in Prineville ALSO (population 11,000).  However the PINE is not a non-profit and raising funds is hard.  We got extra creative to SALE something!
Ali had a wonderful idea.  Add a point of interest in downtown and take care of some ugly side walk we had in front of the theater-raise and raise funds! Brilliant!